Category: Communications

October 3, 2018 / / Communications
October 2, 2018 / / Communications

If you have a blog, website, or knowledge base of information you need a content strategy. Otherwise, all your well-written and carefully curated content is just a mish-mash of words and information. At its most…

October 1, 2018 / / Communications
September 30, 2018 / / Communications
August 15, 2018 / / Communications

The idea of having a content strategy has been around for a long time. But in the past few years it’s been getting increased attention as more and more people and organizations are blogging. Blogs…

July 24, 2018 / / Communications
July 22, 2018 / / Communications

A content strategy should clearly define the type of content you are providing. That definition should include a plan for where and how each content type is provided. Audience When determining the content types appropriate…

July 20, 2018 / / Communications

Your content strategy should identify the preferred terminology to be used throughout the content. You need to be consistent with the terms you use. If you are the only contributor to your content, it’s not…

July 29, 2015 / / Communications
July 25, 2015 / / Communications

If you’re a Mac user, you’ve probably used Spotlight to find things on your computer. The file you were working on last week, but you can’t remember where you saved it. Or the graphic you…

July 30, 2009 / / Communications

There are many ways to communicate information. Many times, a picture is worth a thousand words. And sometimes an animation is worth even more. Whether you’re teaching a new user how to use your application…

July 23, 2009 / / Communications

Before writing any type of technical documentation, whether it’s a short piece of web content or an extensive knowledge system for a complex software product, you need to know who you’re writing to. This goes by many names, such as audience analysis, customer analysis, or user profile. Having an understanding of your audience impacts your writing style, voice, and the method of communication. These are a few things to consider when doing an audience analysis:

May 6, 2009 / / Communications

This blog will cover a number of topics about things I experience and learn while developing business communications for our clients. Some ideas I have in mind are: How we got the blog going and…