Category: Content Strategy

October 3, 2018 / / Communications
October 2, 2018 / / Communications

If you have a blog, website, or knowledge base of information you need a content strategy. Otherwise, all your well-written and carefully curated content is just a mish-mash of words and information. At its most…

October 1, 2018 / / Communications
September 30, 2018 / / Communications
August 15, 2018 / / Communications

The idea of having a content strategy has been around for a long time. But in the past few years it’s been getting increased attention as more and more people and organizations are blogging. Blogs…

July 24, 2018 / / Communications
July 22, 2018 / / Communications

A content strategy should clearly define the type of content you are providing. That definition should include a plan for where and how each content type is provided. Audience When determining the content types appropriate…

July 20, 2018 / / Communications

Your content strategy should identify the preferred terminology to be used throughout the content. You need to be consistent with the terms you use. If you are the only contributor to your content, it’s not…