Tag: content

October 1, 2018 / / Communications
August 15, 2018 / / Communications

The idea of having a content strategy has been around for a long time. But in the past few years it’s been getting increased attention as more and more people and organizations are blogging. Blogs…

July 23, 2009 / / Communications

Before writing any type of technical documentation, whether it’s a short piece of web content or an extensive knowledge system for a complex software product, you need to know who you’re writing to. This goes by many names, such as audience analysis, customer analysis, or user profile. Having an understanding of your audience impacts your writing style, voice, and the method of communication. These are a few things to consider when doing an audience analysis: