Easton Communications Posts

October 3, 2018 / / Communications
October 2, 2018 / / Communications

If you have a blog, website, or knowledge base of information you need a content strategy. Otherwise, all your well-written and carefully curated content is just a mish-mash of words and information. At its most…

October 1, 2018 / / Communications
September 30, 2018 / / Communications
August 15, 2018 / / Communications

The idea of having a content strategy has been around for a long time. But in the past few years it’s been getting increased attention as more and more people and organizations are blogging. Blogs…

July 24, 2018 / / Communications
July 22, 2018 / / Communications

A content strategy should clearly define the type of content you are providing. That definition should include a plan for where and how each content type is provided. Audience When determining the content types appropriate…

July 20, 2018 / / Communications

Your content strategy should identify the preferred terminology to be used throughout the content. You need to be consistent with the terms you use. If you are the only contributor to your content, it’s not…

May 12, 2016 / / Technology

Freelance or employee? As a creative, it’s hard to know how to make this decision. For some, it’s an obvious choice and you’d do anything to avoid being an employee. Or the opposite . .…

July 29, 2015 / / Communications
July 25, 2015 / / Communications

If you’re a Mac user, you’ve probably used Spotlight to find things on your computer. The file you were working on last week, but you can’t remember where you saved it. Or the graphic you…

August 3, 2014 / / Recreation

A quick note . . . This post is from Cindy’s personal blog, Chalkboard Thoughts. Please visit Chalkboard Thoughts for lots more life-related posts covering travel, gardening, cooking, farming, and other topics from normal day-to-day life.…

June 26, 2014 / / Fitness

A quick note . . . This post is from Cindy’s personal blog, Chalkboard Thoughts. Please visit Chalkboard Thoughts for lots more life-related posts covering travel, gardening, cooking, farming, and other topics from normal day-to-day life. While Sunriver is…

August 1, 2011 / / General
December 30, 2009 / / Technology
August 27, 2009 / / Writing

Over the past 150 years, we have progressed from the Agricultural Age to the Industrial Age to the Information Age. The Information Age has made many things possible, including this website and blog. It created…

July 30, 2009 / / Communications

There are many ways to communicate information. Many times, a picture is worth a thousand words. And sometimes an animation is worth even more. Whether you’re teaching a new user how to use your application…

July 23, 2009 / / Communications

Before writing any type of technical documentation, whether it’s a short piece of web content or an extensive knowledge system for a complex software product, you need to know who you’re writing to. This goes by many names, such as audience analysis, customer analysis, or user profile. Having an understanding of your audience impacts your writing style, voice, and the method of communication. These are a few things to consider when doing an audience analysis:

June 15, 2009 / / Reading

The age of the paper newspaper is nearing its end. From an environmental perspective, this is probably a good thing. But sitting down with your morning cup of coffee and your laptop just isn’t the same experience as flipping through your favorite newspaper. I recently learned of something that just might make the transition from paper to bits a little easier for those of us who really prefer to get our daily news fix the old-fashioned way.

May 19, 2009 / / Reading

Once you’ve set up your MySQL database and installed WordPress, it’s time to start creating your blog. WordPress is extremely flexible and makes it easy to get going. You don’t need any special programming skills. You can go the simple route and just write and publish your blog. Or you can customize your blog and even turn it into a complete website.

May 14, 2009 / / Reading

Because we love books at Easton Communications, and use them all the time to learn new things and help us deliver stellar client solutions, we’ve added a new Books area to our website highlighting some…

May 8, 2009 / / Reading

As you’ve probably noticed, this blog is a WordPress blog. WordPress makes it extremely easy to start, update, and manage a blog. You can even build an entire website around a WordPress blog. That’s what I’ve done.

May 6, 2009 / / Communications

This blog will cover a number of topics about things I experience and learn while developing business communications for our clients. Some ideas I have in mind are: How we got the blog going and…