Category: Writing

October 3, 2018 / / Communications
October 2, 2018 / / Communications

If you have a blog, website, or knowledge base of information you need a content strategy. Otherwise, all your well-written and carefully curated content is just a mish-mash of words and information. At its most…

October 1, 2018 / / Communications
September 30, 2018 / / Communications
July 24, 2018 / / Communications
July 22, 2018 / / Communications

A content strategy should clearly define the type of content you are providing. That definition should include a plan for where and how each content type is provided. Audience When determining the content types appropriate…

July 20, 2018 / / Communications

Your content strategy should identify the preferred terminology to be used throughout the content. You need to be consistent with the terms you use. If you are the only contributor to your content, it’s not…

May 12, 2016 / / Technology

Freelance or employee? As a creative, it’s hard to know how to make this decision. For some, it’s an obvious choice and you’d do anything to avoid being an employee. Or the opposite . .…

August 3, 2014 / / Recreation

A quick note . . . This post is from Cindy’s personal blog, Chalkboard Thoughts. Please visit Chalkboard Thoughts for lots more life-related posts covering travel, gardening, cooking, farming, and other topics from normal day-to-day life.…

August 27, 2009 / / Writing

Over the past 150 years, we have progressed from the Agricultural Age to the Industrial Age to the Information Age. The Information Age has made many things possible, including this website and blog. It created…

July 23, 2009 / / Communications

Before writing any type of technical documentation, whether it’s a short piece of web content or an extensive knowledge system for a complex software product, you need to know who you’re writing to. This goes by many names, such as audience analysis, customer analysis, or user profile. Having an understanding of your audience impacts your writing style, voice, and the method of communication. These are a few things to consider when doing an audience analysis:

May 6, 2009 / / Communications

This blog will cover a number of topics about things I experience and learn while developing business communications for our clients. Some ideas I have in mind are: How we got the blog going and…