One of the best ways to stay in touch with your customer base is with email. An effective email campaign is designed to reach out to your customers in a timely and effective manner. Both the timing and the content of an email campaign can make a big difference in whether your customers actually read your email or whether they simply click Delete.
One of my clients is a hotel on the Oregon Coast. We use targeted email to announce special pricing for lodging at the hotel. To make the email enticing enough for people to read, we include other information of interest about activities going on nearby. Things such as dining, festivals, hiking, and other beach activities are typical stories. We try to include a balance of pictures and text to make the email aesthetically pleasing as well as interesting and informative to the reader. Click here to view a sample email created for this client.
When developing an email campaign, it is essential that the email only be sent to subscribers who have opted-in to receive the email. There are many service providers who manage email lists and help ensure your email isn’t treated as spam. More about this in another post.
