Books We Love

Throughout this website, several books are mentioned. Find them here, along with several other books we’ve found useful as communicators and business owners.

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink describes our current status quo regarding technology workers: “Mere survival today depends on being able to do something that overseas knowledge workers can’t do cheaper, that powerful computers can’t do faster.” Pink makes a good case that we are entering a new age called the Conceptual Age, where knowledge workers will need to “supplement our well-developed high-tech abilities with abilities that are high concept and high touch.” Check out Cindy’s Blog for more about this book.

Building a WordPress Blog People Want to Read by Scott McNulty provides a lot of detail about setting up a or blog, including setting up MySQL for blogs. This book is written in a folksy way that’s easy to understand and follow. The only problem is that it’s based on a previous version of the WordPress dashboard that has all functionality organized in tabs across the top of the page. The current version has basically the same functionality, but it’s accessed by selecting commands in menus on the left side of the page. If you’re comfortable mapping tabs-in-the-book with menus-in-WordPress, then I highly recommend this book. When you read it, it’s almost as if you’re sitting in a classroom with a teacher who’s skilled at interacting with the students.

WordPress For Dummies 8th Edition by Lisa Sabin-Wilson is a handy reference to the ins and outs of just about everything WordPress-related. If you purchase this book, be sure you get the most recent version, which is currently the 8th edition.


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