Do you know what a content strategy is and why it’s important to your business? Content is what differentiates your website or application from your competition. It’s not enough to just have a lot of…
Tag: content
The idea of having a content strategy has been around for a long time. But in the past few years it’s been getting increased attention as more and more people and organizations are blogging. Blogs…
Before writing any type of technical documentation, whether it’s a short piece of web content or an extensive knowledge system for a complex software product, you need to know who you’re writing to. This goes by many names, such as audience analysis, customer analysis, or user profile. Having an understanding of your audience impacts your writing style, voice, and the method of communication. These are a few things to consider when doing an audience analysis: