Welcome to our series about content strategy. You hear a lot about content strategies these days, and it’s a big topic worthy of lots of discussion. The blog topics in this series look at several…
Tag: audience
If you have a blog, website, or knowledge base of information you need a content strategy. Otherwise, all your well-written and carefully curated content is just a mish-mash of words and information. At its most…
Do you know what a content strategy is and why it’s important to your business? Content is what differentiates your website or application from your competition. It’s not enough to just have a lot of…
Before you can do much planning for your content strategy, you need to know who you’re writing to. This is your audience. I’ve written about this before, so much of what you read here is…
A content strategy should clearly define the type of content you are providing. That definition should include a plan for where and how each content type is provided. Audience When determining the content types appropriate…
Before writing any type of technical documentation, whether it’s a short piece of web content or an extensive knowledge system for a complex software product, you need to know who you’re writing to. This goes by many names, such as audience analysis, customer analysis, or user profile. Having an understanding of your audience impacts your writing style, voice, and the method of communication. These are a few things to consider when doing an audience analysis: