Welcome to our series about content strategy. You hear a lot about content strategies these days, and it’s a big topic worthy of lots of discussion. The blog topics in this series look at several…
Category: Communications
If you have a blog, website, or knowledge base of information you need a content strategy. Otherwise, all your well-written and carefully curated content is just a mish-mash of words and information. At its most…
Do you know what a content strategy is and why it’s important to your business? Content is what differentiates your website or application from your competition. It’s not enough to just have a lot of…
At the simplest level, a user interface (UI) includes the web and application pages, visual elements such as buttons and icons, and navigation tools you interact with when using an application. The term user experience…
The idea of having a content strategy has been around for a long time. But in the past few years it’s been getting increased attention as more and more people and organizations are blogging. Blogs…
Before you can do much planning for your content strategy, you need to know who you’re writing to. This is your audience. I’ve written about this before, so much of what you read here is…
A content strategy should clearly define the type of content you are providing. That definition should include a plan for where and how each content type is provided. Audience When determining the content types appropriate…
Your content strategy should identify the preferred terminology to be used throughout the content. You need to be consistent with the terms you use. If you are the only contributor to your content, it’s not…
A successful email campaign can bring in a lot of business. Many Easton Communications clients have ongoing email campaigns to stay in touch with customers on their email list. The picture below is a sample of a…
If you’re a Mac user, you’ve probably used Spotlight to find things on your computer. The file you were working on last week, but you can’t remember where you saved it. Or the graphic you…
There are many ways to communicate information. Many times, a picture is worth a thousand words. And sometimes an animation is worth even more. Whether you’re teaching a new user how to use your application…
Before writing any type of technical documentation, whether it’s a short piece of web content or an extensive knowledge system for a complex software product, you need to know who you’re writing to. This goes by many names, such as audience analysis, customer analysis, or user profile. Having an understanding of your audience impacts your writing style, voice, and the method of communication. These are a few things to consider when doing an audience analysis: