Easton Communications Posts
Kajabi is the ultimate solution for delivering online courses and training. I have been creating online courses for clients for over 10 years. Over these years, the technologies and platforms used to do this have…
Welcome to our series about content strategy. You hear a lot about content strategies these days, and it’s a big topic worthy of lots of discussion. The blog topics in this series look at several…
If you have a blog, website, or knowledge base of information you need a content strategy. Otherwise, all your well-written and carefully curated content is just a mish-mash of words and information. At its most…
Do you know what a content strategy is and why it’s important to your business? Content is what differentiates your website or application from your competition. It’s not enough to just have a lot of…
At the simplest level, a user interface (UI) includes the web and application pages, visual elements such as buttons and icons, and navigation tools you interact with when using an application. The term user experience…
The idea of having a content strategy has been around for a long time. But in the past few years it’s been getting increased attention as more and more people and organizations are blogging. Blogs…
Before you can do much planning for your content strategy, you need to know who you’re writing to. This is your audience. I’ve written about this before, so much of what you read here is…
A content strategy should clearly define the type of content you are providing. That definition should include a plan for where and how each content type is provided. Audience When determining the content types appropriate…
Your content strategy should identify the preferred terminology to be used throughout the content. You need to be consistent with the terms you use. If you are the only contributor to your content, it’s not…
Freelance or employee? As a creative, it’s hard to know how to make this decision. For some, it’s an obvious choice and you’d do anything to avoid being an employee. Or the opposite . .…
A successful email campaign can bring in a lot of business. Many Easton Communications clients have ongoing email campaigns to stay in touch with customers on their email list. The picture below is a sample of a…
If you’re a Mac user, you’ve probably used Spotlight to find things on your computer. The file you were working on last week, but you can’t remember where you saved it. Or the graphic you…
A quick note . . . This post is from Cindy’s personal blog, Chalkboard Thoughts. Please visit Chalkboard Thoughts for lots more life-related posts covering travel, gardening, cooking, farming, and other topics from normal day-to-day life.…
A quick note . . . This post is from Cindy’s personal blog, Chalkboard Thoughts. Please visit Chalkboard Thoughts for lots more life-related posts covering travel, gardening, cooking, farming, and other topics from normal day-to-day life. While Sunriver is…
I’ve been away from this blog for far too long, and it’s time to get caught up. After a bleak period of many months with minimal client projects due to the recession, business picked up…
I’ve had my 16 GB iPod Touch for almost a year. I love the fun and convenience it provides. Besides being a way to have my pictures and music with me wherever I go, it’s…
Over the past 150 years, we have progressed from the Agricultural Age to the Industrial Age to the Information Age. The Information Age has made many things possible, including this website and blog. It created…
There are many ways to communicate information. Many times, a picture is worth a thousand words. And sometimes an animation is worth even more. Whether you’re teaching a new user how to use your application…
Before writing any type of technical documentation, whether it’s a short piece of web content or an extensive knowledge system for a complex software product, you need to know who you’re writing to. This goes by many names, such as audience analysis, customer analysis, or user profile. Having an understanding of your audience impacts your writing style, voice, and the method of communication. These are a few things to consider when doing an audience analysis:
The age of the paper newspaper is nearing its end. From an environmental perspective, this is probably a good thing. But sitting down with your morning cup of coffee and your laptop just isn’t the same experience as flipping through your favorite newspaper. I recently learned of something that just might make the transition from paper to bits a little easier for those of us who really prefer to get our daily news fix the old-fashioned way.
Once you’ve set up your MySQL database and installed WordPress, it’s time to start creating your blog. WordPress is extremely flexible and makes it easy to get going. You don’t need any special programming skills. You can go the simple route and just write and publish your blog. Or you can customize your blog and even turn it into a complete website.